Privacy policy

Privacy Policy

Last updated: July 28, 2026

BlueRidge Whispers LLC respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy describes how BlueRidge Whispers LLC (“BlueRidge Whispers,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you:

  • Visit blueridgewhispers.com;

  • Purchase or browse our products;

  • Create or use a customer account;

  • Join our email or text-message lists;

  • Participate in rewards, cashback, reviews, wishlists, promotions, or other store features;

  • Contact us for customer support; or

  • Otherwise interact with our website and services.

In this Privacy Policy, the website, products, customer-service channels, and related features are collectively referred to as the “Services.”

The terms “you” and “your” refer to customers, website visitors, account holders, subscribers, and other individuals whose personal information we collect.

Please review this Privacy Policy carefully. By using the Services, you acknowledge the practices described in this Privacy Policy.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Our business practices;

  • Website features;

  • Applications and service providers;

  • Legal or regulatory requirements; or

  • The ways we collect and use personal information.

When we update this policy, we will revise the “Last updated” date and take any additional steps required by applicable law.

2. Personal Information We Collect

The personal information we collect depends on how you interact with our Services.

“Personal information” generally means information that identifies, relates to, describes, or could reasonably be associated with an individual.

Information You Provide Directly

You may provide us with information such as:

  • Your name;

  • Email address;

  • Telephone number;

  • Billing address;

  • Shipping address;

  • Account login information;

  • Order details;

  • Products placed in your cart;

  • Products saved to a wishlist;

  • Gift-card recipient information;

  • Reviews, photographs, comments, or testimonials;

  • Survey, promotion, or giveaway entries;

  • Marketing preferences;

  • Customer-service messages;

  • Return, refund, damage, or Shipping Protection claim information; and

  • Any other information you choose to submit.

When you place an order, payment information is generally collected and processed by Shopify or another payment provider. We do not directly receive or store your complete payment-card number.

You may decline to provide certain information, but doing so may prevent us from completing an order or providing a requested feature.

Information Collected Automatically

When you visit or use our website, we and our service providers may automatically collect information such as:

  • Internet Protocol address;

  • Browser type;

  • Device type;

  • Operating system;

  • Network information;

  • Approximate location derived from your IP address;

  • Pages and products viewed;

  • Search activity;

  • Referring website;

  • Links or advertisements clicked;

  • Items added to or removed from your cart;

  • Checkout activity;

  • Wishlist activity;

  • Account activity;

  • Date and time of your visit; and

  • Other information concerning your interaction with the Services.

This information may be collected through cookies, pixels, tags, software development kits, local storage, web beacons, and similar technologies.

Information Received From Other Sources

We may receive personal information from third parties that help us provide and improve the Services, including:

  • Shopify;

  • Payment processors;

  • Installment-payment providers;

  • Shipping carriers;

  • Shipping-label and fulfillment services;

  • Shipping Protection providers;

  • Review platforms;

  • Rewards or cashback programs;

  • Wishlist providers;

  • Email and SMS marketing platforms;

  • Analytics providers;

  • Advertising platforms;

  • Fraud-prevention services;

  • Social-media platforms; and

  • Customer-support providers.

Information received from third parties is handled in accordance with this Privacy Policy. Third parties may also process information under their own privacy policies.

3. How We Use Personal Information

We may use personal information for the purposes described below.

Providing Products and Services

We may use your information to:

  • Process payments;

  • Accept, prepare, and fulfill orders;

  • Ship products;

  • Provide order and delivery updates;

  • Manage preorders and made-to-order purchases;

  • Process returns, refunds, cancellations, and exchanges;

  • Respond to damaged-product or delivery concerns;

  • Administer Shipping Protection;

  • Create and manage customer accounts;

  • Provide gift cards;

  • Maintain wishlists;

  • Display and manage product reviews;

  • Operate rewards, cashback, and promotional programs; and

  • Provide customer support.

Communicating With You

We may use your information to:

  • Respond to questions;

  • Provide customer support;

  • Notify you about an order;

  • Request additional order information;

  • Communicate about a return, refund, or claim;

  • Send product-safety information;

  • Notify you about changes to our policies or Services; and

  • Send other transactional or service-related communications.

Transactional communications are not considered marketing and may continue even after you unsubscribe from promotional messages.

Marketing and Advertising

With your consent or as otherwise permitted by law, we may use personal information to:

  • Send promotional emails;

  • Send promotional text messages;

  • Announce new products and restocks;

  • Send abandoned-cart or abandoned-checkout reminders;

  • Offer discounts and promotions;

  • Request product reviews;

  • Recommend products;

  • Measure marketing performance;

  • Create advertising audiences; and

  • Display advertisements on our website or third-party websites.

Marketing and advertising may be personalized using information about your purchases, browsing activity, cart activity, and interactions with our communications.

Analytics and Business Improvement

We may use personal information and usage information to:

  • Understand how visitors use our website;

  • Improve website navigation;

  • Evaluate products and promotions;

  • Measure advertising effectiveness;

  • Identify popular products;

  • Forecast inventory needs;

  • Improve customer service;

  • Diagnose technical problems; and

  • Develop new products, features, and services.

Security and Fraud Prevention

We may use personal information to:

  • Verify orders and payments;

  • Detect suspected fraud;

  • Prevent unauthorized account access;

  • Investigate suspicious transactions;

  • Enforce purchase or promotional limits;

  • Protect customers and our business;

  • Prevent misuse of rewards or discounts;

  • Respond to chargebacks; and

  • Maintain the security of our website and Services.

Legal and Compliance Purposes

We may use personal information to:

  • Comply with applicable laws;

  • Respond to lawful requests from government authorities;

  • Maintain tax and accounting records;

  • Establish, exercise, or defend legal claims;

  • Enforce our Terms of Service and other policies;

  • Investigate policy violations; and

  • Protect the rights, property, or safety of BlueRidge Whispers LLC, our customers, or others.

4. Cookies and Similar Technologies

We and our service providers use cookies and similar technologies to operate, secure, analyze, and personalize our website.

Cookies may be used to:

  • Keep items in your shopping cart;

  • Remember your preferences;

  • Maintain account sessions;

  • Save wishlist information;

  • Support checkout;

  • Detect fraud;

  • Measure website traffic;

  • Understand customer behavior;

  • Personalize content;

  • Provide abandoned-cart reminders;

  • Measure advertising performance; and

  • Display relevant advertisements.

Some cookies are necessary for the website to function. Other cookies, such as analytics or advertising cookies, may be subject to your consent depending on where you live.

You may be able to control cookies through:

  • Our cookie-consent banner;

  • Our privacy-preferences page;

  • Your browser settings;

  • Device settings; or

  • Applicable opt-out tools.

Blocking or deleting cookies may cause parts of the website to work incorrectly or become unavailable.

For information about cookies used by Shopify, you may review Shopify’s cookie policy.

5. Email Marketing

You may voluntarily subscribe to receive promotional emails from us.

Promotional emails may include:

  • New product announcements;

  • Restock alerts;

  • Sales and discounts;

  • Product recommendations;

  • Store news; and

  • Review requests.

You may unsubscribe at any time by using the unsubscribe link in a marketing email.

Unsubscribing from marketing emails does not prevent us from sending transactional communications about your orders, account, refunds, safety matters, or customer-service requests.

6. SMS and Text Messaging

When you voluntarily consent to receive text messages from BlueRidge Whispers LLC, we may send recurring promotional and transactional text messages, including:

  • Order notifications;

  • Shipping updates;

  • Abandoned-cart or abandoned-checkout reminders;

  • Marketing offers;

  • New product announcements;

  • Restock notifications;

  • Customer-service messages; and

  • Review requests.

Message frequency may vary.

Consent to receive promotional text messages is not a condition of purchase.

Message and data rates may apply according to your wireless plan.

You may opt out of promotional text messages at any time by replying STOP. You may reply HELP for assistance.

After opting out, you may receive a one-time confirmation message. We may continue to send transactional messages where permitted by law and necessary to provide a requested service.

We do not sell or share text-message opt-in consent data with third parties for their own marketing purposes.

We may disclose text-message information to service providers that help us operate the messaging program, such as messaging platforms and telecommunications providers.

Mobile carriers are not responsible for delayed or undelivered messages.

7. How We Disclose Personal Information

We may disclose personal information to third parties for legitimate business purposes.

Service Providers

We may disclose information to companies that perform services on our behalf, including providers of:

  • Website hosting;

  • Ecommerce services;

  • Payment processing;

  • Installment payments;

  • Order fulfillment;

  • Shipping and delivery;

  • Shipping Protection;

  • Cloud storage;

  • Customer support;

  • Reviews;

  • Wishlists;

  • Rewards and cashback;

  • Email marketing;

  • Text-message marketing;

  • Analytics;

  • Advertising;

  • Fraud detection;

  • Accounting; and

  • Information technology.

These providers may access personal information only as reasonably necessary to provide their services, subject to their agreements and legal obligations.

Shopify

Our online store is hosted by Shopify.

Shopify processes personal information to provide the ecommerce platform, checkout, payment, account, analytics, fraud-prevention, marketing, and related services used by our store.

Shopify may process information under its own privacy policy and applicable merchant agreements.

Payment Providers

When you make a purchase, payment information may be provided directly to Shopify Payments, PayPal, Shop Pay, Afterpay, a card network, a bank, or another payment provider.

These providers process payment information under their own terms and privacy policies.

Shipping and Delivery Providers

We may provide your name, shipping address, telephone number, email address, order information, and tracking information to carriers and shipping-service providers as necessary to deliver your order.

Shipping Protection Providers

When you purchase Shipping Protection or submit a covered claim, we may disclose relevant order, shipment, tracking, contact, damage, and claim information to the protection provider.

Business and Marketing Partners

We may disclose limited personal information to advertising, analytics, social-media, and marketing partners to measure or personalize advertising, subject to applicable law and your available privacy choices.

Depending on the law where you live, some advertising-related disclosures may be considered a “sale,” “sharing,” or use for “targeted advertising,” even when money is not exchanged.

Legal Disclosures

We may disclose personal information:

  • To comply with law, regulation, court order, subpoena, or other legal process;

  • To respond to lawful government requests;

  • To investigate fraud or security incidents;

  • To enforce our policies;

  • To protect our legal rights;

  • To protect customers or others from harm; or

  • In connection with a legal dispute.

Business Transfers

If BlueRidge Whispers LLC is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction, personal information may be disclosed or transferred as part of that transaction.

At Your Direction or With Your Consent

We may disclose information when you ask us to do so, direct us to interact with another service, or otherwise provide consent.

8. Categories of Information Disclosed

During the preceding 12 months, we may have disclosed the following general categories of personal information for the purposes described in this Privacy Policy:

  • Identifiers: Name, email address, telephone number, postal address, IP address, and account identifiers.

  • Customer records: Billing, shipping, payment-confirmation, and account information.

  • Commercial information: Purchase history, shopping activity, wishlist activity, cart contents, and product interests.

  • Internet or network activity: Browsing activity, device information, cookie data, and interactions with our website or advertisements.

  • Geolocation information: Approximate location derived from an IP address.

  • Customer-service information: Messages, claim details, photographs, return information, and support history.

  • User-generated content: Reviews, photographs, testimonials, and comments.

  • Inferences: Product interests or marketing preferences inferred from browsing and purchasing activity.

These categories may be disclosed to service providers, Shopify, payment processors, carriers, marketing and analytics partners, professional advisers, and other recipients described in this Privacy Policy.

We do not use sensitive personal information to infer characteristics about you.

9. Sale, Sharing, and Targeted Advertising

We do not sell personal information in the traditional sense of exchanging customer information for money.

However, depending on applicable privacy law, our use of advertising cookies, pixels, audience tools, or marketing partners may be considered:

  • A “sale” of personal information;

  • “Sharing” for cross-context behavioral advertising; or

  • Processing for targeted advertising.

Where required, you may opt out through:

  • Our cookie banner;

  • Our privacy-preferences or data-sharing opt-out page;

  • A “Do Not Sell or Share My Personal Information” link, where available;

  • Browser or device settings;

  • Global Privacy Control; or

  • A request submitted using the contact details below.

When legally required, we will treat a recognized Global Privacy Control signal as an opt-out request for the browser and device sending the signal.

10. Rewards, Cashback, and Loyalty Features

When you participate in a rewards or cashback program, we or our program provider may process information such as:

  • Your name;

  • Email address;

  • Customer account;

  • Purchase history;

  • Order value;

  • Rewards earned;

  • Rewards redeemed;

  • Returns and cancellations; and

  • Promotional activity.

This information is used to calculate, issue, administer, adjust, or reverse rewards and store credit.

The rewards provider may process information according to its own privacy policy.

11. Wishlists

When you use a wishlist or saved-item feature, we or our wishlist provider may collect information concerning:

  • Products you save;

  • Products you remove;

  • Device or browser identifiers;

  • Customer-account information;

  • Email address, when provided; and

  • Wishlist activity.

Wishlist information may be stored locally on your device or associated with your customer account, depending on the feature you select.

12. Reviews and User-Generated Content

Our Services may allow you to submit reviews, photographs, comments, or other content.

When you submit content to a public portion of the website, information included in that submission may become publicly visible.

Publicly visible information may include:

  • Your display name;

  • Review text;

  • Star rating;

  • Submitted photographs;

  • Location or country, when displayed; and

  • Other information you choose to publish.

Do not include sensitive or confidential information in a public review.

We cannot control how third parties copy, use, or redistribute information you voluntarily make public.

13. Affiliate Links

Our website may include affiliate links.

When you click an affiliate link, the third-party merchant or affiliate network may use cookies or similar technologies to determine whether a qualifying purchase occurred.

Affiliate partners may collect information under their own privacy policies.

We may receive a commission from qualifying purchases without receiving your complete payment information.

14. Third-Party Websites and Services

Our website may link to third-party websites, social-media platforms, applications, or services.

We do not control the privacy, security, content, or data-handling practices of third parties.

When you leave our website or use a third-party service, that party’s privacy policy and terms apply.

We encourage you to review the policies of each third-party service you use.

15. Children’s Privacy

Our Services are intended for a general audience and are not directed toward children under 13.

We do not knowingly collect personal information directly from children under 13.

If you believe a child has provided personal information to us, please contact us so we can investigate and take appropriate action.

We do not knowingly sell or share personal information belonging to individuals under 16 for targeted advertising.

16. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no method of internet transmission, electronic storage, or security protection is completely secure.

We cannot guarantee absolute security.

Please avoid sending sensitive information, including complete payment-card numbers, passwords, medical records, or government identification numbers, through ordinary email or unsecured communications.

You are responsible for maintaining the confidentiality of your customer-account credentials.

Please contact us promptly if you believe your account or personal information has been compromised.

17. Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Fulfill orders;

  • Maintain accounts;

  • Provide customer service;

  • Administer rewards;

  • Maintain tax and accounting records;

  • Resolve disputes;

  • Prevent fraud;

  • Enforce agreements;

  • Respond to legal claims; and

  • Comply with legal obligations.

Retention periods vary depending on the type of information, the reason it was collected, and applicable legal requirements.

We may retain deidentified or aggregated information that no longer reasonably identifies you.

18. International Data Transfers

BlueRidge Whispers LLC is based in the United States.

If you access our Services from outside the United States, your personal information may be transferred to, stored in, or processed in the United States or another country where Shopify or our service providers operate.

Those countries may have privacy laws that differ from the laws where you live.

Where required by law, appropriate transfer mechanisms may be used, including contractual safeguards or legally recognized adequacy decisions.

19. Your Privacy Rights

Depending on where you live and subject to applicable legal exceptions, you may have the right to:

  • Request access to personal information we maintain about you;

  • Request information about how we collect, use, or disclose your information;

  • Request correction of inaccurate personal information;

  • Request deletion of personal information;

  • Request a portable copy of certain information;

  • Withdraw consent where processing is based on consent;

  • Restrict or object to certain processing;

  • Opt out of targeted advertising;

  • Opt out of the sale or sharing of personal information;

  • Limit certain uses of sensitive personal information;

  • Appeal a decision concerning a privacy request; and

  • Receive equal service without unlawful discrimination for exercising a privacy right.

These rights are not absolute and may not apply in every circumstance.

For example, we may retain certain information when necessary to complete a transaction, comply with tax or accounting obligations, prevent fraud, resolve disputes, or exercise legal rights.

20. How to Submit a Privacy Request

You may submit a privacy request by:

Please clearly state that your request concerns privacy and describe the right you wish to exercise.

We may need to verify your identity before completing a request. Verification may require information such as:

  • Your email address;

  • Name;

  • Order number;

  • Shipping address; or

  • Customer-account information.

We will request only the information reasonably necessary to verify the request.

Where permitted, you may appoint an authorized agent to submit a request on your behalf. We may require proof of the agent’s authority and may ask you to verify your identity directly.

We will respond within the timeframe required by applicable law.

21. Appeals

Where applicable law provides an appeal right, you may appeal our denial of a privacy request by replying to our decision or emailing us at orders@blueridgewhispers.com.

Please use the subject line Privacy Request Appeal and explain why you believe the decision should be reconsidered.

22. Communication Preferences

Email

You may unsubscribe from promotional emails using the unsubscribe link contained in the message.

Text Messages

You may unsubscribe from promotional text messages by replying STOP.

Cookies and Advertising

You may adjust cookie and advertising preferences through our cookie banner or available privacy-preferences page.

You may also use supported browser privacy signals, including Global Privacy Control where applicable.

Opting out of marketing does not prevent us from sending necessary transactional or service-related communications.

23. Do Not Track

Some browsers offer a “Do Not Track” setting.

Because there is no universally accepted standard for responding to all Do Not Track signals, our website may not respond to traditional Do Not Track settings.

Where required by applicable law, we recognize supported opt-out preference signals such as Global Privacy Control.

24. Complaints

Please contact us first if you have a complaint regarding our handling of personal information.

We will make a reasonable effort to review and respond to your concern.

Depending on where you live, you may also have the right to submit a complaint to your state attorney general, privacy regulator, or local data-protection authority.

25. Contact Us

For questions about this Privacy Policy, our privacy practices, or a privacy request, contact:

BlueRidge Whispers LLC
PO Box 330
Nickelsville, Virginia 24271
United States

Email: orders@blueridgewhispers.com
Website: blueridgewhispers.com